In March we look at how AI is transforming the marketing landscape, the IBM Think Conference, and more.
 
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  Watson Marketing IBM  
       
   
  Customer insights newsletter
   
     
  March 2018  
     
 
         
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Want to share how Watson Marketing solutions are helping you better engage with your customers? Drop us a note at wmktnews@us.ibm.com.
 
         
 
     
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  IBM reaffirms commitment to Tealeaf Customer Experience on premises product. There is no wavering in our commitment to ongoing support for Tealeaf Customer Experience on premises as part of the Watson Marketing portfolio. With recent improvements including event measurement and replay trailblazer, enhanced capture capabilities, a hybrid cloud/on-premises model, integration with AI and your broader technology stack, and support for more mobile platforms, Tealeaf remains a very valuable part of your marketing stack.
 
     
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  What's new  
     
     
  New support portal improves issue submission and tracking. With our new support portal, it's easier than ever to connect all your IBM support issues through a single portal, submit new tickets, and get more rapid help and updates.
 
     
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  Wishing your feature idea would become reality? Share your ideas with IBM directly through our new Watson Marketing idea portal. Simply select the product you have an idea about, then enter your new idea, track it, and then vote on other ideas that might benefit you. We can automatically email you when the status of your idea changes or when comments have been added to your idea, so there's no need to wait around to see what happens.
 
     
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  Are you ready for the General Data Protection Regulation? This new regulatory framework affects almost all organizations globally, not just in the European Union. Download the PDF below to learn how Watson Marketing products can support your GDPR efforts.

Watson CX Analytics and GDPR

Watson Marketing Insights and GDPR

Tealeaf CX and GDPR
 
     
  Watson Customer Experience Analytics provides robust onsite search analytics. You can generate post search analytics to track more than you know: search effectiveness, multi-search sessions, issues that generate no search results, and post search content engagement. Here’s one example from IBM Gold Business Partner Pereion Solutions: a recipe for generating an advanced event to track post search content engagement, specifically the duration of a time a user views content following a search.
 
     
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  See and experience Watson Marketing Insights in action! Are you looking to drive more effective interactions with your customers and build effective campaigns by prioritizing your target audiences based on key predictors? Get AI-powered insights with Watson Marketing Insights.
 
     
  Demo it now  
     
 
     
  Watson Customer Experience Analytics has more capacity purchasing options. In February we introduced an enhanced capacity option of a “1 Million Events” increment in lieu of the larger “5 Million Events” increment for the Standard and Premium Editions. This option gives organizations the flexibility to purchase increments closer to the exact capacity they require, avoiding the need round up to the next 5 million events. This will save costs on unneeded capacity. Talk to your IBM representative to purchase Watson Customer Experience Analytics Standard Edition or Premium Edition.
 
     
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  Events  
     
     
  Think Conference 2018: engage your customers more powerfully using data and AI. We're less than a week away from what is shaping up to be an incredible event. Discover how you can realize exponential outcomes through the power of IBM. In our Customer Engagement Campus, you'll discover personalized marketing to the power of IBM, and see firsthand how marketers can use customer and market insights to increase conversions. And if you’ve already registered, read the mini-guide to start planning your Las Vegas calendar.
 
     
  Read the mini-guide  
     
 
     
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  Future Digital Finance, March 26-27, 2018. Join IBM and other digital finance experts to learn how to apply digital marketing, analytics and AI techniques that drive improved financial services and banking customer experiences.
 
     
  Register now  
     
 
     
  NextGen Customer Experience, March 27-29, 2018. Join IBM along with other senior level customer experience executives to discuss the latest customer experience strategies across all channels and touch points. Visit the IBM table to learn about exciting AI-powered marketing initiatives that help optimize customer journeys and understand your customers' experience at the individual level.
 
     
  Register now  
     
 
     
  Digital Analytics Association Toronto Symposium, April 19, 2018. Connect with other digital analytics, web analytics, marketing and business professionals for a day of learning, knowledge-sharing and networking. Visit the Watson Marketing table to learn more about our AI-powered marketing analytics and insights portfolio.
 
     
  Register now  
     
 
     
  Customer Experience Professionals Association (CXPA) Insight Exchange, May 8-9, 2018. This is the perfect opportunity to expand your knowledge and your network with over 300 Customer Experience professionals. Visit the Watson Marketing table to learn more about our AI-powered marketing analytics and insights portfolio.
 
     
  Register now  
     
 
     
  Webcast Replay: The GDPR Tsunami – how marketers can ride the wave. Listen in as IBM and our guest Forrester Research help marketers like yourself understand this tectonic shift, address common misconceptions and confusion and how you can ride the wave to stronger brand loyalty.
 
     
  Register now  
     
 
     
  Webcast Replay: improve your on-site search with effective tracking and analysis. Learn how learn how to refine on-site search tools in order to increase overall conversion and improve customer satisfaction. Senior Business Support Consultant Suzanne Azulay will address common client concerns and present Best Practices for on-site search at all steps of the conversion funnel.
 
     
  Watch now  
     
 
     
  Upcoming customer insights regional user groups in April and May. Are you using the power of Watson Marketing to make smarter decisions faster while freeing yourself up to be more innovative and creative? It’s time to learn how to do more. Join us at one of the complimentary events below to meet with industry peers and Watson Marketing experts. Get an in-depth look at the latest customer insights solution capabilities and roadmaps. Reach new heights of strategy, innovation and creativity by leveraging AI.
  • Tokyo, April 4-5
  • San Francisco April 5-6
  • Chicago April 18
  • Toronto April 26
  • Austin May 9-10
  • Atlanta May 23-24
  • Philadelphia May 30-31
To attend, contact your IBM Client Success Manager or Customer Support Professional.
 
     
 
Watson Customer Engagement
 
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