Conversational messaging in the LINE and WeChat channels

Conversational messaging allows you to send LINE or WeChat messages to individual users that directly respond to specific user requests and interests.

For example, if you connect Group Messaging to your customer service back-end system, you can respond immediately to specific queries about your product or service from your customers. You can also set up automatic replies to customer queries.

When conversational messaging is enabled, your organization provides an external service address (outbound URL) to Group Messaging to receive messages from users. When a user sends a message to your official account, Group Messaging sends the message to the external service address. Your organization's own business logic then builds a response. To send a response to the user, your external system calls the internal service address (inbound URL) provided by Group Messaging.

Conversational messaging in Group Messaging has the following characteristics.

• Conversational messaging is not a global setting. You enable conversational messaging for each LINE or WeChat account that you have registered with Group Messaging.
• Conversational messaging supports text messages only.
• Conversational messaging supports the HTTP and HTTPs protocols.

To enable conversational messaging in your WeChat or LINE channel, you must do the following.

• Develop service requests between your external system and Group Messaging for inbound and outbound messages.
• Set configuration properties in your LINE or WeChat account in Group Messaging.

The following diagram shows how conversational messaging works.