Key concepts

Understanding the key concepts that are used throughout Acoustic Campaign helps you make the most of your marketing activities.

What is automation?
Acoustic Campaign provides several types of automation to streamline the contact with your customers.
What is data?
Data, also called customer data or client data, refers to all the information that you store about the people you reach with Acoustic Campaign.
What is messaging?
Messaging is the sending and processing of digital communication. Acoustic Campaign uses several specific types of messaging to help you to reach your customers.
What are shared and private folders?
Shared and private folders are used throughout Acoustic Campaign to store databases, templates, contact lists, and more.

Parent topic: Learn about Acoustic Campaign