Best Practices reports
This section describes the Best Practices reports available in IBM® Digital Analytics.
- Top Line Metrics report
The Top Line Metrics report is a configurable report for analyzing high-level metrics about your visitors and the overall performance of your website. Use it to track key performance indicators on a recurring basis. - Top Line Metrics Insights report
Use the Top Line Metrics Insights report to trend metrics across time, and highlight high and low values when compared to your site averages. - Insights reports
The Insights reports highlight marketing programs, products, pages, and time periods that perform above and below your site averages. Use these reports to quickly identify both long-term trends and short-term threats or opportunities. - Marketing reports
Use the marketing reports to analyze the effectiveness of your marketing strategy. IBM Digital Analytics provides reports that analyze marketing attribution, marketing channels, marketing programs, natural search, and referring sites. - Product reports
The Product reports available differ by vertical. - Events report
The Events report displays data for all conversion events that are implemented on your website. You can use conversion events to analyze non-commerce business objectives, understand the relative value that they deliver to the business, and understand the marketing, promotion, and content activity that influence their completion. - Content reports
Use content reports to analyze the performance of the various types of content on your website. Digital Analytics includes reports for page types, on-site search, real estate, site promotions, elements, and forms. - Paths reports
Use the Paths report to analyze the behavior of visitors as they progress through your website. - Demographics reports
Use Demographics reports to analyze your customers' geography, languages, and time zones. - Mobile reports
Use Mobile reports to track the devices, operating systems, and browsers used by your customers. - System reports
Use System reports to learn about the browsers, operating systems, screen resolution, color depth, Java™ availablilty, Javascript version, and browser plugins your customers use. - Custom reports
The following report compares your company's data with Digital Analytics data. It is optional but recommended.
Parent topic: Analyzing visitor traffic