Mobile Devices report: Key performance indicators

Focus on the following KPIs when you analyze data in the Mobile Devices report.

Sessions

The number of sessions that the mobile device or device type visited your website during the selected time period.

% of Parent Group Session

The percentage of sessions for a specific mobile device or device type as a whole of the parent group.

Orders

The total number of orders placed.

Sales

The value of total purchases occurring in mobile device sessions in the report date range.