Web tracking settings

Use web tracking settings to track visits to your website, link this data to Acoustic Campaign, and target contacts based on the web pages they viewed.

To see these settings, which must be enabled by client support, go to Web Tracking Settings under Organization Settings. See below for information on each web tracking setting.

Qualified domain

Add any qualified domains that you want to enable for tracking. Qualified domains can include the first/primary domain, second-level domain, and a third-level domain.

Authorize a first-level/primary domain when you have only one website or you are interested in looking at visits/traffic to your site or sub-site.

Authorize your subdomains (second- and third-level domains) if you need to report or act on the sites separately. For example, you might want to apply behavioral scores on different sites, such as your blog site (www.blog.mysite.com) and your primary domain (www.mysite.com). In this case, you need to authorize your primary domain and any subdomains.

Custom web tracking events

After you add your qualified domains, you can create custom web tracking events.

These events give you a detailed look into a contact's behavior. Each time a contact clicks an event, Acoustic Campaign recognizes and tracks it.

Web tracking code

To enable visitor tracking, copy and paste the Web Tracking Code into the header or footer of your web page.

Configuration

Use this setting to test any of the URLs that you are tracking to make sure that they are configured properly.

Enter a URL and click Validate.

Add a custom web tracking event

To create a custom web tracking event to configure your own web tracking code, follow these steps.

  1. Go to Web Tracking Settings under Organization Settings.
  2. Click Add .
  3. In the Custom Event Name field, enter the event name.
  4. Click Save.

Add a qualified domain

Add a qualified domain for use with web tracking.

  1. Go to Web Tracking Settings under Organization Settings.
  2. Click Add.
  3. In the Domain Name field, enter the qualified domain name.
  4. Click Save.

Enable or disable a qualified domain

Enable or disable a qualified domain as needed when you use web tracking.

  1. Go to Web Tracking Settings under Organization Settings.
  2. Select the domain.
  3. Click Enable/Disable.