Applying metrics in reports

Metrics are measurements applied to each row of a report, such as the number of page views or the number of orders placed for a product. You can use standard metrics or create your own to refine your report results.

You can apply metrics before or after you add breakouts to a new or saved report. Like breakouts, you must generate and save the report with a unique report name when applying metrics to a saved report.

Each metric has an information icon (i) that describes all standard and created metrics and calculations. Attribution metrics are grouped by metric name. Simply click the group name to expand the group of attribution metrics to view and select whichever metric you may need.

To add metrics to your report, select the Edit icon in the Metrics section of the report menu pane. The Search metrics modal opens. Select or search whichever metrics you want to restrict your data with; the information icons (i) give descriptions of each metric. When you are done selecting your metrics, select Apply and generate your report to see the results.

Creating your own additional metrics is easy! Simply, select the calculator icon next to the Edit icon in the Metrics section of the report menu pane. The New metric pane slides open and you can select metrics and numeric calculations to your equation. Select Save to keep this new metric.