IBM Digital Recommendations Overview

IBM® Digital Recommendations is the solution for both IBM Product Recommendations and IBM Content Recommendations.

IBM Product Recommendations uses site analytics, user behavior, wisdom-of-the-crowd algorithms, and product attribute rules to generate highly relevant product suggestions for your visitors. These suggestions can improve the customer experience by suggesting key accessories such as batteries, memory cards, and carrying cases, ensuring they have what they need. It also can increase the average order value of your website sales.

IBM Content Recommendations uses site analytics and content rules to suggest other information assets such as PDF white papers, links to discussion forums, recipes, and job aids. These suggestions can increase your ability to retain visitors for longer and keep them engaged.