Session event funnel report

The Session Event Funnel shows you how successfully visitors progress through a website to complete conversion events at a site-wide level. Conversion events are non-commerce, high-value objectives on your website that are defined by the Conversion Event tag.

You can access the Session Event Funnel report from the Reports menu in the side navigation pane. The event completion funnel illustrates how visitors progress through the website and complete events, and the frequency at which they are converted.

Use the Session Event Funnel report to identify potential bottlenecks that visitors encounter that prevent them from successfully completing their objectives on your website. You might want to monitor the overall effect of major landing page design changes, conversion process changes such as registration, or the addition of significant new events.

You can compare different time periods to find key points in the process that are increasing or declining in success. Alternatively, you can compare time periods to measure the before and after impact of a major site change on the overall event conversion process.