Content analysis workflow

By using the content analytics miner, you can explore structured and unstructured content and gain insights that can help drive business decisions. For example, by exploring content that was analyzed through content analytics, you can identify patterns, observe trends in data over time, and take action when unusual correlations or anomalies are surfaced.

The overall content analysis workflow consists of iterating through multiple cycles of the following steps:

  1. Set the objectives for your analysis.
  2. Gather the appropriate data.
  3. Analyze and explore the data by using the content analytics miner.
  4. Take actions based on the insights that you discovered.
  5. Validate the effect.