Your content analysis objectives depend on what you want to do and what the data can reveal.
For example, if you want to decrease product failures, then early identification of product failures is a reasonable objective. However, if you do not have any data that relates to product failures, it is not feasible to set early identification of product failures as the objective.
Because you cannot always determine if your objectives are reasonable until you perform the actual content analysis, it is important to think about several objectives and list them up front as potential objectives. Even if some objectives are not feasible due to a lack of measurable data, you might be able to improve the data for such objectives in the next cycle of analysis.
