Acoustic Exchange and Adobe Analytics JavaScript integration guide

By integrating Adobe Analytics with Acoustic Exchange, you can share data that is collected by Adobe Analytics with IBM and IBM Business Partner solutions.

Acoustic Exchange (UBX) is a cloud-based service that provides a way to selectively exchange event and identity data between various Acoustic Exchange and Acoustic Exchange Business Partner marketing automation and analytics solutions.

Adobe Analytics is a web analytics platform that provides such services as ad hoc analysis, real-time automation, and marketing intelligence. By using Adobe Analytics, digital commerce enterprises and their associated brands have the ability to collect behavioral data about their buyers as they browse.

However, in many situations there can be a disconnect between marketer's web analytics, such as Adobe Analytics, and their digital platform engagement strategies. By integrating Adobe Analytics with Acoustic Exchange, organizations can share Adobe Analytics data with Acoustic Exchange and Acoustic Exchange Business Partner solutions to bridge the disconnect between their web analytics platform and their digital platform engagement strategies.

The integration between Acoustic Exchange and Adobe Analytics is a multi-step process that is of generating the Acoustic Exchange Capture JavaScript snippet, placing that snippet into your website, enabling it for your enterprise, and mapping any events, attributes, and identifiers that are not provided out of the box.