purpose

Syntax

purpose = {current|admin|develop|tailoring|pseudo-analysis|
pseudo-decision|individual-analysis|individual-decision|
contact|historical|telemarketing|other-purpose}
[:[opt-in|opt-out|always]]

Description

Specifies the purpose of the information in the cookie and linked to by the cookie.

Options

current

Information can be used by the service provider to complete the activity for which it was provided.

admin

Information can be used for the technical support of the Web site and its computer system.

develop

Information can be used to enhance, evaluate, or otherwise review the site, service, product, or market.

tailoring

Information can be used to tailor or modify content or design of the site where the information is used only for a single visit to the site.

pseudo-analysis

Information can be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals for purpose of research, analysis and reporting, but it will not be used to attempt to identify specific individuals.

pseudo-decision

Information can be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals to make a decision that directly affects that individual, but it will not be used to attempt to identify specific individuals.

individual-analysis

Information can be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data for the purpose of research, analysis and reporting.

individual-decision

Information can be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data to make a decision that directly affects that individual.

contact

Information can be used to contact the individual, through a communications channel other than voice telephone, for the promotion of a product or service.

historical

Information can be archived or stored for the purpose of preserving social history as governed by an existing law or policy.

telemarketing

Information can be used to contact the individual though a voice telephone call for promotion of a product or service.

other-purpose

Information may be used in other ways not captured by the above definitions.

For all values except current, an additional option can be specified. The possible values are:

always

Users cannot opt-in or opt-out of this use of their data.

opt-in

Data may be used for this purpose only when the user affirmatively requests this use.

opt-out

Data may be used for this purpose unless the user requests that it not be used in this way.

When no additional option is specified, the default value is always.

Usage

This stanza entry is required.

Default value

The default values are current and other-purpose:opt-in.