Running the analysis

  1. To run a Crosstabs analysis, from the menus choose:

    Analyze > Descriptive Statistics > Crosstabs...

    Figure 1. Crosstabs dialog box
    Crosstabs dialog box with row and column variables selected
  2. Select Store as the row variable.
  3. Select Service satisfaction as the column variable.
  4. Click Statistics.
    Figure 2. Statistics dialog box
    Statistics dialog box for a Crosstabs analysis
  5. Select Chi-square, Contingency Coefficient, Phi and Cramer's V, Lambda, and Uncertainty coefficient.
  6. Click Continue.
  7. Click OK in the Crosstabs dialog box.