Crosstabulation table

Figure 1. Crosstabulation for Store by Service satisfaction
Crosstabulation for Store by Service satisfaction

The crosstabulation shows the frequency of each response at each store location. If each store location provides a similar level of service, the pattern of responses should be similar across stores.

  • At each store, the majority of responses occur in the middle.
  • Store 2 appears to have fewer satisfied customers.
  • Store 3 appears to have fewer dissatisfied customers.

From the crosstabulation alone, it's impossible to tell whether these differences are real or due to chance variation. Check the chi-square test to be sure.

Next