Using Crosstabs to study ordinal-by-ordinal relationships

A retail company that conducted a customer satisfaction survey is interested in learning how shopping frequency is related to overall satisfaction levels. Since the categories of both of these variables are ordered, you can make use of measures that quantify the strength and determine the sign (positive or negative) of the association.

The results of the survey are collected in satisf.sav. See the topic Sample Files for more information. Use Crosstabs to obtain ordinal measures of the association between Shopping frequency and Overall satisfaction.