Using Crosstabs to study nominal-by-nominal relationships

In order to determine customer satisfaction rates, a retail company conducted surveys of 582 customers at 4 store locations. From the survey results, you found that the quality of customer service was the most important factor to a customer's overall satisfaction. Given this information, you want to test whether each of the store locations provides a similar and adequate level of customer service.

The results of the survey are stored in satisf.sav. See the topic Sample Files for more information. Use the Crosstabs procedure to test the hypothesis that the levels of service satisfaction are constant across stores.

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