Example: Examining Behavior-Situation Appropriateness

In a classic example ¹, 52 students were asked to rate the combinations of 15 situations and 15 behaviors on a 10-point scale ranging from 0 = "extremely appropriate" to 9 = "extremely inappropriate." Averaged over individuals, the values are taken as dissimilarities.

This information is collected in behavior.sav. See the topic Sample Files for more information. Use Multidimensional Unfolding to find clusterings of similar situations and the behaviors with which they are most closely associated. Syntax for reproducing these analyses can be found in prefscal_behavior.sps.

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