Summary

Using Multinomial Logistic Regression, you created a model that classifies customers into one of four predefined "service usage" groups, based on demographic information from each customer. The classification results show that the model does poorly at classifying E-service customers. More research is required to determine another predictor variable that better classifies these customers.

For information on how the company initially segmented its customer base, see Using K-Means to Classify Customers.

Next