Cluster analysis

Cluster Analysis is an exploratory tool designed to reveal natural groupings (or clusters) within your data. For example, it can identify different groups of customers based on various demographic and purchasing characteristics.

To know more, go to Premium Edition>Direct Marketing>Cluster Analysis

For example, the direct marketing division of a company wants to identify demographic groupings in their customer database to help determine marketing campaign strategies and develop new product offerings.

This information is collected in dmdata.sav. See the topic Sample Files for more information.

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