Output

The output from the procedure includes a table that displays counts and percentages of positive and negative responses for each group defined by the Campaign Field and a table that indicates if the group response rates differ significantly from each other.

• Effectiveness is the recoded version of the response field, where 1 represents positive responses and 0 represents negative responses.
• The positive response rate for the control package is 3.8%, while the positive response rate for the test package is 6.2%.

The simple text description below the table indicates that the difference between the groups is significantly different, which means that the higher response rate for the test package probably isn't the result of random chance. This text table will contain a comparison for each possible pair of groups included in the analysis. Since there are only two groups in this examples, there is only one comparison. If there are more than five groups, the text description table is replaced with the Comparison of Column Proportions table.

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