Using Life Tables to Examine Customer Time to Churn

As part of its efforts to reduce customer churn, a telecommunications company is interested in examining the "time to churn". To this end, a random sample of customers is selected and their time spent as customers, whether they are still active customers, and various demographic fields are pulled from the database.

This information is collected in telco.sav. See the topic Sample Files for more information. Use Life Tables to examine the distribution of "time to churn" by levels of the company-assigned Customer category.

Next