Running the Analysis

  1. To run the cluster analysis, from the menus choose:

    Analyze > Classify > Hierarchical Cluster...

    Figure 1. Hierarchical Cluster Analysis dialog box
    Hierarchical Cluster Analysis dialog box
  2. Click Reset to restore the default settings.
  3. If the variable list does not display variable labels in file order, right-click anywhere in the variable list and from the context menu choose Display Variable Labels and Sort by File Order.
  4. Select Toll free service through Wireless service and Multiple lines through Electronic billing as analysis variables.
  5. Select Variables in the Cluster group.
  6. Click Plots.
    Figure 2. Plots dialog box
    Plots dialog box
  7. Select Dendrogram.
  8. Select None in the Icicle group.
  9. Click Continue.
  10. Click Method in the Hierarchical Cluster Analysis dialog box.
    Figure 3. Method dialog box
    Method dialog box
  11. Select Binary in the Measure group.
  12. Select Simple Matching as the binary measure.
  13. Click Continue.
  14. Click OK in the Hierarchical Cluster Analysis dialog box.

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