Running the Analysis

The command syntax used to produce a Naive Bayes analysis is shown here.

NAIVEBAYES response_01 
  BY addresscat callcard callid callwait card card2 churn 
      commutecarpool confer ebill edcat equip forward internet 
      multline owngame ownipod ownpc spousedcat tollfree voice
  WITH cardmon ed equipmon equipten lncardmon lntollmon 
      pets_saltfish spoused tollmon tollten
  /SUBSET NOSELECTION
  /SAVE PREDPROB.
  • This analysis specifies response_01 as the response variable.
  • Variables following the BY keyword are treated as categorical predictors, while those following the WITH keyword are treated as scale.
  • The SUBSET subcommand specifies that the procedure should not perform predictor selection. All specified predictors are to be used in creating the classification.
  • Model-estimated probabilities for the values of response_01 are saved to the variables PredictedProbability_1 and PredictedProbability_2.

Next