Settings (Prospect Profiles)

The Settings tab allows you to control the minimum profile group size and include a minimum response rate threshold in the output.

Minimum profile group size. Each profile represents the shared characteristics of a group of contacts in the dataset (for example, females under 40 who live in the west). By default, the smallest profile group size is 100. Smaller group sizes may reveal more groups, but larger group sizes may provide more reliable results. The value must be a positive integer.

Include minimum response rate threshold information in results. Results include a table that displays response rates (percentage of positive responses) and cumulative response rates and a chart of cumulative response rates. If you enter a target minimum response rate, the table will be color-coded to show which profiles meet the minimum cumulative response rate, and the chart will include a reference line at the specified minimum response rate value. See the topic Prospect profiles for more information. The value must be greater than 0 and less than 100.