Running the analysis

1. To run a Prospect Profiles analysis, from the menus choose:

   Direct Marketing > Choose Technique

   

2. Select Generate profiles of my contacts who responded to an offer and click Continue.

   In this example file, there are no fields with an unknown measurement level, and all fields have the correct measurement level; so the measurement level alert should not appear.

   

3. For Response Field, select Responded to test offer.
4. For Positive response value, select Yes from the drop-down list. A value of 1 is displayed in the text field because "Yes" is actually a value label associated with a recorded value of 1. (If the positive response value doesn't have a defined value label, you can just enter the value in the text field.)
5. For Create Profiles with, select Age, Income category, Education, Years at current residence, Gender, Married, Region, and Children.
6. Click the Settings tab.

   

7. Select (check) Include minimum response rate threshold information in results.
8. For the target response rate, enter 7.
9. Then click Run to run the procedure.

Next