Summary (generalized linear mixed models)

The analyst presents the following summary to the executives:

• People in the low education, low income, and median income categories are more likely to prefer no service to service with the company. The company should investigate prompting strategies to attract those customers.
• People in the low education and median education categories are more likely to have service with other providers instead of having service with company. The company should consider how to encourage people to switch from other providers to its service.
• The company seems to have a competitive advantage over other providers in TV and phone services relative to internet service. The company should consider how to increase their internet service market share.