Parameter Estimates

For this model, the parameter estimates represent log-odds ratios. In particular, the parameter for the interaction term is the log-odds ratio for response to nonresponse for people with newspaper subscriptions. Thus, the ratio of the odds a newspaper subscriber responds to the mailing to the odds a non-subscriber responds is exp(0.573)=1.774. Note that this is precisely the same result that is obtained by the Crosstabs procedure.

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