Final Cluster Centers

Figure 1. Final cluster centers for three-cluster solution
Final cluster centers for three-cluster solution

The final cluster centers are computed as the mean for each variable within each final cluster. The final cluster centers reflect the characteristics of the typical case for each cluster.

  • Customers in cluster 1 tend to be big spenders who purchase a lot of services.
  • Customers in cluster 2 tend to be moderate spenders who purchase the "calling" services.
  • Customers in cluster 3 tend to spend very little and do not purchase many services.

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