Running the analysis

  1. To run a Crosstabs analysis, from the menus choose:

    Analyze > Descriptive Statistics > Crosstabs...

    Figure 1. Crosstabs dialog box
    Crosstabs dialog box with a row and column variable selected
  2. Click Reset to restore the default settings.
  3. Select Shopping frequency as the row variable.
  4. Select Overall satisfaction as the column variable.
  5. Click Statistics.
    Figure 2. Statistics dialog box
    Statistics dialog box for a Crosstabs analysis
  6. Select Gamma, Somer's d, Kendall's tau-b, and Kendall's tau-c.
  7. Click Continue.
  8. Click OK in the Crosstabs dialog box.

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