RESPONSE RATE

RESPONSE RATE is available in SPSS® Statistics Premium Edition or the Direct Marketing option.

RESPONSE RATE calculates group response rates and cumulative group response rates, expressed as a percentage, where response rate is calculated as NUMERATOR divided by DENOMINATOR for each category of GROUP, and cumulative response rate is calculated as the cumulative sum of NUMERATOR divided by the cumulative sum of DENOMINATOR for the current and all preceding categories of GROUP.

RESPONSE RATE 
  /VARIABLES 
   NUMERATOR=varname
   DENOMINATOR=varname 
   GROUP=varname
  [/MINRATE {RATE=NONE**|value     }]
            {FORMULA=value1, value1}
  [/MAXCOUNT {COUNT=ALL**|value}] 
             {PERCENT=value    }


**Default if subcommand omitted.

This command reads the active dataset and causes execution of any pending commands. See the topic Command Order for more information.

Release history

Release 18.0

• Command introduced.

Example

RESPONSE RATE 
  /VARIABLES 
   NUMERATOR=Responses
   DENOMINATOR=Customers 
   GROUP=Rank
  /MINRATE RATE=5 
  /MAXCOUNT COUNT=6000.