Using Select Predictors to Mine a Customer Database

A company wishes to make special offers to its customers, using the information in its data warehouse to make the offers to customers who are most likely to reply. A subset of the customer base was selected at random and given the special offers, and their responses recorded.

This information is collected in customer_dbase.sav. See the topic Sample Files for more information. The customer database contains many possible predictors. Use Select Predictors to choose a subset of predictors for use in modeling response to the special offer. Syntax for producing this analysis can be found in selectpred_customerdbase.sps.

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