Overview (PLANCARDS command)

PLANCARDS produces profiles, or cards, from a plan file for a conjoint analysis study. The plan file can be generated by ORTHOPLAN or entered by the user. The printed profiles can be used as the experimental stimuli that subjects judge in terms of preference.

Options

Format. You can produce profiles in the format of a single list or formatted so that each profile is displayed separately.

Titles and Footers. You can specify title and footer labels that appear at the top and bottom of the output (for single list format) or at the top and bottom of each profile (when the profiles are displayed separately).

Basic Specification

  • The basic specification is PLANCARDS, which produces a listing of profiles, using all variables in the active dataset except STATUS_ and CARD_ as factors.

Subcommand Order

  • Subcommands can be named in any order.

Operations

  • PLANCARDS assumes that the active dataset represents a plan for a full-profile (full-concept) conjoint study. Each “case” in such a file is one profile in the conjoint experimental plan.
  • Factor and factor-level labels in the active dataset—generated by ORTHOPLAN or by the VARIABLE and VALUE LABELS commands—are used in the output.
  • The command SPLIT FILE is ignored for single-profile format. In listing format, each subfile represents a different plan, and a new listing begins for each subfile.
  • The WEIGHT command is ignored by PLANCARDS.

Limitations

  • Missing values are not recognized as missing and are treated like other values.