Examples (PLANCARDS command)

ORTHOPLAN FACTORS=SPEED 'Highest possible speed'
   (70 '70 mph' 100 '100 mph' 130 '130 mph')
  WARRANTY 'Length of warranty' ('1 year' '3 year' '5 year')
  SEATS 'Number of seats' (2, 4) /MINIMUM=9 /HOLDOUT=6.
PLANCARDS FORMAT=BOTH
 /TITLE='Car for Sale'.

• ORTHOPLAN generates a set of profiles (cases) for a full-profile conjoint analysis in the active dataset.
• PLANCARDS displays the profiles, along with the title Car for Sale.

Example: User-entered Plan

DATA LIST FREE/ COST NEWNESS EXPER NAME REP
                GUARAN TRIAL TRUST.
VARIABLE LABELS
  COST 'Product cost'
  NEWNESS 'Product newness'
  EXPER 'Brand experience'
  NAME "Manufacturer's Name"
  REP "Distributor's reputation"
  GUARAN 'Money-back Guarantee'
  TRIAL 'Free sample/trial'
  TRUST 'Endorsed by a trusted person'.
VALUE LABELS
  COST 1 'LOW' 2 'HIGH'/
  NEWNESS 1 'NEW' 2 'OLD'/
  EXPER 1 'SOME' 2 'NONE'/
  NAME 1 'ESTABLISHED' 2 'UNKNOWN'/
  REP 1 'GOOD' 2 'UNKNOWN'/
  GUARAN 1 'YES' 2 'NO'/
  TRIAL 1 'YES' 2 'NO'/
  TRUST 1 'YES' 2 'NO'.
BEGIN DATA
 1 2 2 1 2 2 2 1
 2 2 2 1 1 1 2 1
 2 2 1 2 2 1 1 1
 2 1 2 1 2 2 1 2
 2 1 1 2 2 2 2 1
 2 1 2 2 1 1 2 2
 1 1 2 2 1 2 1 1
 1 1 1 1 2 1 2 2
 1 2 1 2 1 2 2 2
 1 1 1 1 1 1 1 1
 2 2 1 1 1 2 1 2
 1 2 2 2 2 1 1 2
END DATA.
PLANCARDS.

• In this example, the plan is entered and defined by the user rather than by ORTHOPLAN.
• PLANCARDS uses the information in the active dataset to produce a set of profiles. Because no format is specified, the default format (single list) is used. The variables and values in this example were taken from Akaah & Korgaonkar ¹.