Summary

The Postal Code Response Rates procedure uses results from a previous campaign to calculate postal code response rates. Those rates can be used to target specific postal codes in future campaigns. The procedure creates a new dataset that contains response rates for each postal code. Based on information in the response rate table and chart and decile rank information in the new dataset, you can identify the set of postal codes that meet a specified minimum cumulative response rate and/or cumulative maximum number of contacts.