Running the Analysis

  1. To run a factor analysis, from the menus choose:

    Analyze > Dimension Reduction > Factor...

    Figure 1. Factor Analysis dialog
    Factor Analysis dialog
  2. If the variable list does not display variable labels in file order, right-click anywhere in the variable list and from the context menu choose Display Variable Labels and Sort by File Order.
  3. Select Long distance last month through Wireless last month and Multiple lines through Electronic billing as analysis variables.
  4. Click Descriptives.
    Figure 2. Descriptives dialog
    Factor Analysis, Descriptives dialog
  5. Select Anti-image and KMO and Bartlett's test of sphericity.
  6. Click Continue.
  7. Click Extraction in the Factor Analysis dialog.
    Figure 3. Extraction dialog
    Factor Analysis, Extraction dialog with Principal axis factoring selected for method
  8. Select Principal axis factoring from the Method list.
  9. Select Scree plot.
  10. Click Continue.
  11. Click Rotation in the Factor Analysis dialog.
    Figure 4. Rotation dialog
    Factor Analysis, Rotation dialog with Varimax selected in the Rotation group
  12. Select Varimax in the Method group.
  13. Select Loading plot(s) in the Display group.
  14. Click Continue.
  15. Click OK in the Factor Analysis dialog.

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