Summary

You have determined that equipment rental and wireless services have a high return per customer, although wireless has greater variability. You still need to determine whether these services can be effectively marketed to your customer base in order to fully assess their profitability.

You have also found that one customer, compared to other customers, spent an unusually large amount on toll-free services last month. This should be investigated to determine whether this spending was a one-time event or will be ongoing.

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