Multivariate tests

The tests show three important things about the spending habits of customers.

Since the significance values of the multivariate tests are less than 0.05, spending varies between types of customers as defined by Customer category.
Spending also varies between churners and non-churners.
Lastly, the difference in spending between churners and non-churners can depend upon the type of customer. For more specific information, turn to the profile plots.