Determining Business Objectives

Your first task is to try to gain as much insight as possible into the business goals for data mining. This may not be as easy as it seems, but you can minimize later risk by clarifying problems, goals, and resources.

The CRISP-DM methodology provides a structured way for you to accomplish this.

Task List

• Start gathering background information about the current business situation.
• Document specific business objectives decided upon by key decision makers.
• Agree upon criteria used to determine data mining success from a business perspective.