Business Understanding Overview
Even before working in IBM® SPSS® Modeler, you should take the time to explore what your organization expects to gain from data mining. Try to involve as many key people as possible in these discussions and document the results. The final step of this CRISP-DM phase discusses how to produce a project plan using the information gathered here.
Although this research may seem dispensable, it's not. Getting to know the business reasons for your data mining effort helps to ensure that everyone is on the same page before expending valuable resources.