Selecting Modeling Techniques

Although you may already have some idea about which types of modeling are most appropriate for your organization's needs, now is the time to make some firm decisions about which ones to use. Determining the most appropriate model will typically be based on the following considerations:

• The data types available for mining. For example, are the fields of interest categorical (symbolic)?
• Your data mining goals. Do you simply want to gain insight into transactional data stores and unearth interesting purchase patterns? Or do you need to produce a score indicating, for example, propensity to default on a student loan?
• Specific modeling requirements. Does the model require a particular data size or type? Do you need a model with easily presentable results?

For more information on the model types in IBM® SPSS® Modeler and their requirements, see the IBM SPSS Modeler documentation or online Help.