Clusters View

The Clusters view contains a cluster-by-features grid that includes cluster names, sizes, and profiles for each cluster.

The columns in the grid contain the following information:

  • Cluster. The cluster numbers created by the algorithm.
  • Label. Any labels applied to each cluster (this is blank by default). Double-click in the cell to enter a label that describes the cluster contents; for example, "Luxury car buyers".
  • Description. Any description of the cluster contents (this is blank by default). Double-click in the cell to enter a description of the cluster; for example, "55+ years of age, professionals, earning over $100,000".
  • Size. The size of each cluster as a percentage of the overall cluster sample. Each size cell within the grid displays a vertical bar that shows the size percentage within the cluster, a size percentage in numeric format, and the cluster case counts.
  • Features. The individual inputs or predictors, sorted by overall importance by default. If any columns have equal sizes they are shown in ascending sort order of the cluster numbers.

    Overall feature importance is indicated by the color of the cell background shading; the most important feature is darkest; the least important feature is unshaded. A guide above the table indicates the importance attached to each feature cell color.

When you hover your mouse over a cell, the full name/label of the feature and the importance value for the cell is displayed. Further information may be displayed, depending on the view and feature type. In the Cluster Centers view, this includes the cell statistic and the cell value; for example: “Mean: 4.32”. For categorical features the cell shows the name of the most frequent (modal) category and its percentage.

Within the Clusters view, you can select various ways to display the cluster information: