Historical Data
The file pm_customer_train1.sav has historical data tracking the offers made to specific customers in past campaigns, as indicated by the value of the campaign field. The largest number of records fall under the Premium account campaign.
The values of the campaign field are actually coded as integers in the data, with labels defined in the Type node (for example, 2 = Premium account). You can toggle display of value labels in the table using the toolbar.
The file also includes a number of fields containing demographic and financial information about each customer that can be used to build or "train" a model that predicts response rates for different groups based on specific characteristics.