Data Mining and Modeling

Data mining is the process of digging down into your business data to discover hidden patterns and relationships. Data mining solves a common problem: the more data you have, the more difficult and time-consuming it is to analyze and draw meaning from the data effectively. What should be a gold mine often lies unexplored, owing to a lack of personnel, time, or expertise.

Data mining uses a clear business procedure and powerful analytic technologies to quickly and thoroughly explore mountains of data, pulling out and presenting you with the valuable, usable information - the business intelligence - that you need.

While those previously unknown patterns and relationships in your data are interesting in themselves, that’s not the end of the story. What if you could use those patterns of past behavior to predict what might happen in the future? That’s where modeling comes in - a model is the set of rules, formulas or equations extracted from your source data and enabling you to generate predictions against that. This is the heart of predictive analytics.