Modeling Overview

This is the point at which your hard work begins to pay off. The data you spent time preparing are brought into the analysis tools in IBM® SPSS® Modeler, and the results begin to shed some light on the business problem posed during Business Understanding.

Modeling is usually conducted in multiple iterations. Typically, data miners run several models using the default parameters and then fine-tune the parameters or revert to the data preparation phase for manipulations required by their model of choice. It is rare for an organization's data mining question to be answered satisfactorily with a single model and a single execution. This is what makes data mining so interesting--there are many ways to look at a given problem, and IBM SPSS Modeler offers a wide variety of tools to help you do so.