Values for the target symbolic argument

The target symbolic argument holds a value that represents a step in the recommendation plan and, therefore, identifies how a recommendation is generated.

You might need to code your zone population function to display values that are different based on the value that is returned by the target symbolic argument. Enclose values in either single quotation marks (') or double quotation marks (").

Table 1. Values for the target symbolic argument for product recommendations
Target Type	Argument value	Description
Product Targets	_SP_	Retrieves recommendations that are based on one or more product IDs that are specified in position 2 of the `cmRecRequest`. See The cmRecRequest function.
	_RVP_	Retrieves recommendations that are based on the visitor's most recently viewed products.
	_LCP_	Retrieves recommendations that are based on the last product added to a visitor's cart as determined by the last shop5 tag that is seen by Digital Analytics.
	_RPP_	Retrieves recommendations that are based on the visitor's most recently purchased products as determined by the last product in an order in the last shop9 tag that is seen by Digital Analytics.
	_MSP_	Retrieves recommendations that are based on the visitor's most significant purchase as determined by the largest purchase (based on price) that occurred within the last six purchases.
Category Targets	_SC_	Retrieves recommendations that are based on the category ID that is specified in position 3 of the `cmRecRequest`. Note: If this argument retrieves the item ID that is specified in position 2 of the `cmRecRequest` as one of the recommendations, Digital Recommendations removes it automatically.
	_RVC_	Retrieves recommendations that are based on the visitor's most recently viewed category as determined by the last product view tag that is seen by Digital Analytics.
	_MPC_	Retrieves recommendations that are based on the visitor's most popular category as determined by tracking, for each visitor, the EPR categories of products that are viewed, carted, and purchased through responses to the recommendation request. Categories are then ranked for each visitor. The category that receives the most interaction receives the highest ranking and becomes the visitor's most popular category. Note: This target is always based on Enterprise Product Report (EPR) categories. Categories that are defined in the Category Definition File (CDF) are not supported for use in personalization given the range of issues that arise from the use of virtual categorization in the CDF.
Search Targets	_SS_	Retrieves recommendations that are based on the search term that is specified in position 5 of the cmRecRequest.
Attribute Value Targets	_SA_	Retrieves recommendations that are based on the attribute value that is specified in position 6 of the cmRecRequest.
No Recommendations	_NR_	No recommendations are passed to the zone population function. No recommendations is the expected value if the associated content area on the page is not be visible to the visitor: for example, if the visitor is in an A/B test and the associated test group does not see any recommendations, or if the fallback process for this item is exhausted and no recommendations are available for it.