Strategy map

A strategy map is a visualization that tracks business performance by perspectives, objectives, and metrics.

A strategy map shows the status of metrics with traffic lights and trend indicator icons. A strategy map organizes perspectives, objectives, and metrics into the following hierarchy:

  • A strategy map can have multiple perspectives.
  • Each perspective can have multiple objectives.
  • Each objective can have multiple metrics.

The standard perspectives for a strategy map include the following items:

  • Financial performance
  • Customer knowledge
  • Internal business processes
  • Learning and growth

Connections in a strategy map display as directional arrows to show a visual relationship or flow between the objectives in the diagram.

When you double-click a metric in a strategy map, the selected metric become the focus metric. Views, visualizations, and other widgets on the current dashboard also update automatically to show data in context of the focus metric.