Extract life stage event information from social media posts

You can use social media to get valuable insights about customers. The Insurance sample uses the SMA Text Analytics model to extract information from social media posts.

Important: IBM® Predictive Customer Intelligence does not retrieve social media data; this solution assumes that social media data is available.

The SMA Text Analytics model uses Text Analytics to read the social media data, and to extract life stage event information. Some examples of life stage events are new baby born, new job, new house, birthday, marriage, and so on. This information is used to help recommend appropriate insurance polices to customers.