Product analyzer utility

The Product Analyzer utility shows details for the selected product, such as product group information, other items in the same line price group, prices and costs for that product, competitive data, and other attributes related to that product.

In many Data Maintenance reports, you can right-click on a product at the SKU levels (SKU/store or SKU/zone) and select View Product Relationships to open the Product Analyzer utility (PRA). The Product Relationships tab in the Product Analyzer shows details for the selected product, such as product group information, other items in the same line price group, prices and costs for that product, competitive data, and other attributes related to that product.

Within the PRA utility, you can also navigate to the Price Response Analysis or Promotion Response Analysis tabs. Price Response Analysis graphically illustrates sensitivity to base price changes for products, Demand Groups, line groups, and categories. You can view the response and see the lift effects relative to the other products in the category or Demand Group. The product information can be used to help in determining best prices and high image items. Promotion Response Analysis illustrates customer responsiveness to various promotion drivers, such as advertising or display, and sensitivity to promotional price changes for products, promoted product groups and categories. See the Product Analyzer online help accessed from the PRA utility for more information.

You can access the PRA utility from these Data Maintenance reports:

• Brand Class & Family
• Competitive Products
• Current Comp Retail Below Cost Exceptions
• Current Retail Above Comp Retail Exceptions
• Price/Cost
• Price/Cost - Basic
• Product Details
• Product Salvage Value
• Product Status
• Size Class & Family