User sentiment

With information about user sentiment, key stakeholders throughout the software development lifecycle can address the increasingly difficult challenge of monitoring, measuring, and improving app quality.

With this tool, app providers can complete the following tasks:

• Consolidate all their app store ratings and reviews into easy-to-view collections.
• Analyze mountains of explicit user feedback about features, performance, and usability.
• Understand what users are saying about the app. Users indicate why they are satisfied and why they are not.
• Compare apps against competitors to see how they stack up and understand how they can improve the overall user experience.

User sentiment crawls only ratings that are associated with review text from the top app stores and then provides a cumulative data-driven mobile app score. This score synthesizes app quality, user experience, and the overall amount of positive and negative feedback that users give an app. It also grades each app for 10 attributes. With this grade, companies can measure how their app rates from version to version on specific key drivers of overall user experience.

By going far beyond simple download counts or star-ratings, user sentiment provides information that otherwise cannot be obtained. Companies can more accurately measure their mobile app efforts. Until the user sentiment function became available, companies knew how many stars an app had in the respective app stores. With user sentiment, companies can see results of deep data analysis and make informed decisions about where to best direct resources. Thus, apps function as intended and provide the best customer experience possible.

Companies can use user sentiment to look shallow and wide to compare how their app rates among all apps in their market. Or companies can look long and deep to see how an app rates in a series of deep, data-driven attributes over time and versions.